Justin：Shares the secret of brand's success

Junzi Dong (Justin Dong)

Founder, Chairman, and CEO ofJunyuGroup Co-Founder ofBotanee Group

Recognized as a “Leading” Young Entrepreneur inShanghai’s“Thousand Sails Initiative”

Deputy to the Shanghai People’sCongress

ViceChairmanoftheShanghaiChangningDistrictFederationof Industry and Commerce

Practice Mentor at Cheung Kong Graduate SchoolofBusiness One ofthe Youngest Executives in China’s Listed Cosmetics

Companies

FormerHeadofWinona, aLeadingFunctionalSkincareBrand RecipientoftheHurunU40 YoungEntrepreneursAward

Honored as an “Outstanding Builder of Socialism with Chinese Characteristics” in the Sixth ShanghaiSelection

Junzi Dong graduated from Fudan University, holding both a Bachelor’s and a Master’s degree in Management. He also earnedanEMBAfrom    CEIBSandaDBAfromtheCheungKongGraduateSchoolofBusiness.

Dong is the Founder, Chairman, and CEO ofJunyu Group,andthe

Co-FounderofBotaneeGroup. AsanHRprofessionalturned

cross-disciplinary entrepreneur, Junzi Dong, an 80s-born entrepreneur, hasembarkedonhissecondentrepreneurialjourney.

Inhisfirstventure, asaCo-FounderofBotaneeGroup, Dongplayeda

key role in transforming the company into a leading publicly listed beauty enterprise in China within a few short years. Botanee’score brand,

Winona, has become a renowned skincare brand for sensitive skin, with Dongoverseeingthebrand’sonlinebusiness. Bythefirsthalfof2022,  onlinechannelsaccountedfornearly 80% ofBotanee’stotalrevenue.

In March 2023, Dong initiated his second entrepreneurial endeavor by    founding Junyu Group, an innovative brand management group focused on the beauty and health sectors, integrating investment, functional

skincare product development, production, and marketing. Dong has    expressed a desire to concentrate more on developmental issuesin the  future, as well as on investment, mergers, and acquisitions.Heaims to

devotesignificantenergytofoundationalresearchandtheconstructionof a scientific research ecosystem, hoping to assist like-minded young

entrepreneurs through continued investment and reflection in this field.     Dong’smissionistohelprejuvenate “legacybrands” and “nichebrands” by leveraging the experience gained from building successful brands and  organizational mechanisms over the past decade, coupled with strategies  such as investment, mergers, acquisitions, and incubation.

Junyu Group’s mission is to provide consumers with high-quality, safe, healthy, and effective beauty and health products and services, helping

them to achieve confident, beautiful, and healthy lives. The company’s

vision is to become a leading beauty and health brand, driving innovation, diversity, and sustainable development, while creating greater value forsociety.